My View on Bridge Promotion

PROBLEM: It is hard to get people excited about bridge because of negative perceptions:

Old people’s game.

Gambling.

Too complicated.

SOLUTION: Brand bridge as a fun and educational activity.

We have to create at BRAND for Bridge which will convey positive message: it is not about the game,
it is what you getting out from the game. It is fun and it makes you
smart.

Ways of penetrating the market.

Online

• MiniBridge Facebook application.
• Interactive, intuitive website for absolute beginners:
• • Learn by yourself.
  • Learn with a teacher (Virtual Bridge Club).
• IPad application with combination of IPhones.
• Bridge Tournaments Video Broadcast: TV channels, internet (www.ustream.tv)
• Audio books with multimedia graphics.
• Educational/Promotional videos.
• Movie of Bridge In The Menagerie.

Offline

• Bridge at After-School Programs.
• Free Bridge Club for young people NYC.
• Family Bridge:Kids and Adults learn Bridge together.